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International Business Books

The following books by Gerhard W Kautz on how to develop and conduct international business in foreign countries are intended to help business development personnel of large and small companies in defining, entering and exploiting these markets.
Published by Entrepreneur Press, Irvine, CA.

The book takes a step by step approach toward identifying and exploiting the most appropriate international business market for your product. The steps are:
  1. Assess your export possibilities
  2. Identify potential international customers
  3. Select the best country for your product
  4. Prepare for and visit your target country
  5. Determine your promotion and pricing
  6. Meet the sales challenges
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The book is available from the following sources:
* website
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* website
* website